In term of market:
35% of European drinks organics wines with 51.2% in Sweden.
In UK, sales of organic beers, wines and spirits represents £6 million (around €6.8 million) and rose by 14.3 per cent in 2016. Some supermarket adapts itself like Aldi which launched its first ‘green wines’ collection in early April.
Germany and Northern Europe have traditionally led the European consumption. In spring 2016, in Sweden Systembolaget reached the strategic 10% goal of having their assortment certified organic, that was initially set for 2020. This shows how strong the organic trend is and that it already exceeds expectations.
France has been also a consumer, in 2016 the organic wine market represents € 792 million, +18.2 % compared to 2015.
The USA and Canada have recently become more important markets. US Consumption of organic wines has increased, growing at rates between 10% and 20% per year in volume between 2013 and 2016, according to Nielsen. Even if it is still a niche market representing 2% by value.
In Asia, Japan is a leading market but new ones are growing such as in Singapore or South Korea.
Organic wine grape production in Australia increased 120% between 2011 and 2014, with those grapes reaching a value of $117m (€ 72 million). Even if certified organic or biodynamic wines exported from Australia are a niche but growing export segment that was worth AUS $12 million in 2016 (around €8 million).
The trend is here, even if it seems low for now. But in a world where business is looking for growth with two digits, there it is: Future will be green and this is a good news!
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