Bruno Lafon, a descendant of a well-known Burgundy winegrowing family, settled in Southern France and acquired domaine Magellan in Magalas in 1999.
Realizing the great potential of Languedoc and Roussillon, he founded DIVA Sud in association with DIVA Bordeaux, building a portfolio gathering well-established domains as well as great value-for-money wines. François Chamboissier joined him in 2003 to build a consistent Rhône valley range.
Strenghts of DIVA Sud:
- A large portfolio from top names to future wine stars from Southern France
- More than 15 years of sourcing in Rhône, Languedoc and Provence
- Accurate proposal in terms of market, style, price positioning or packaging.
- Business confidence and transparency: DIVA Sud always make sure distribution is clean before offering a wine.
DIVA SUD has also extended its activity making its own wines in a bistro style; easy drinking at nice prices. Focused on Southern France, NOS VINS DU SUD is a complete range of winemakers’ wines and branded wines supervised and designed by Bruno Lafon and François Chamboissier.